In the second part of this second chapter on the chemistry of magical (event) facilitation, I will examine the attendance (the participants), the location and the dynamics of the event, the other three crucial elements to make the HERALD play for you, as well as the matter at hand: the content.
Attendance (the participants)
The people that participate to your event are perhaps the most important and delicate part behind the success (or failure) of your entire event because you can prepare and mould every other bit of the event, but not your participants.
So when looking at your attendance, think about: presence, profile and relation (both now and after the event).
Presence of participants
Presence relates both to their physical and to their emotional/intellectual presence.
First of all, you need the physical presence of your participants. How many are planning to come? How many are effectively coming? There are…
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